9/5/2023 0 Comments Marketing text styles![]() Transactions - Transactional messages assure customers that their orders have been confirmed and shipped, their payments has been approved, etc. This ultimately leads to a positive user experience because you have engaged customers directly, with a personalized message (based on customer segmentation & target audience research), and a clear value proposition that is both useful and takes seconds to comprehend. Texts that stretch the 160 character limit and do not offer clear value end up ignored or deleted. This is what dominates SMS marketing and what will be noticed by customers. This means that you can use texting to establish a more personal connection by ditching the corporate tone.Ĭoncise - Present immediate value in a brief and focused style. Personal - People use texting to communicate with friends and family, and as we saw from the infographic, it takes up a major part of their daily activities. Texting is a sure way to know that a customer or prospect has definitely seen your message in a matter of seconds or minutes. Just like email marketing should be driven by user experience principles, you must apply the same approach with SMS.ĭirect - SMS marketing is used to deliver messages at the fingertips of your customers, with an instant notification that can be viewed with a single tap on the screen. We present SMS marketing as a beneficial channel to increase your sales and conversion, but the way you utilize texting should have a different motive. SMS Communication is Direct, Personal and Concise Let’s view an infographic describing actual data related to the simplicity behind SMS messages and how it fits for marketing and business. Like the statistics say - not more than 2 a month. It’s a bad idea to start sending SMS messages to customers and prospects thinking that you can easily become an active part of those trillions of text messages - absolutely not. However, don’t let the huge numbers fool you. To put it simpler - talk to people the way they talk to each other. It tells that texting is perhaps the most natural current form of nonverbal communication between people. ![]() What does that tell you, aside from the world’s unhealthy addiction to texting? 97% of Americans text at least once per day and there are over 6 billion text messages sent each day in the United States alone. In fact, it blows them all out of the water with the massive 8.3 trillion text messages sent worldwide. In Twitter, there are about 200 billion tweets per year and Facebook has over 1.591 billion monthly users.īut where does SMS fit in all of these huge numbers? Well, actually… nowhere near. Mastering social media can be a turning point for a business. This includes email, PPC campaigns, advertising, social media platforms, etc. ![]() Businesses today need to take full advantage of all marketing channels at their disposal.
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